People Joined Us


Animals Impacted


Litres Water Saved

1Crore +

People Reached


What Celebrities Say ?

  • “While we all love animals, we often forget about the ones who are bred solely for our consumption of their body (meat) and secretions (milk). Their suffering might be invisible to us, but it is very much real".
    Amala Akkineni
  • “I believe in compassion for all. I feel, we are all inherently compassionate, but fail to see the reality. I have been vegan for more than 15 years and for me veganism is a lifestyle choice - a healthier and cruelty free way of living! Many people think, to be vegan you have to give up a lot of things, but being a long time vegan I can proudly say I have not given up on anything. In fact I am much healthier and happier knowing no animal had to suffer for my food. I don’t drink cow’s milk and I don’t eat meat because no one should suffer for our choices. I support FIAPO’s #21DayCompassionChallenge and urge all my fans to take the challenge and try veganism for 21 days”.
    Mallika Sherawat
  • “I am mountaineer by passion and a vegan because of compassion. I am delighted to be a part of the campaign because I want to let people know that physical strength and stamina has nothing to do with consumption of milk. My diet constitutes of only plant based cruelty-free food and I have been able to survive and climb mountains based on it!”.
    Kuntal Joisher


Keen to make the shift to a compassionate, cruelty-free lifestyle or suggest it to a friend?

Here’s how you can start- Take the #21DayCompassionChallenge and make a difference in the lives of animals by abstaining from animal products for three weeks. Once you sign up, we’ll send you delicious recipes and a grocery list for breakfast, lunch, dinner (and sometimes even desserts!) for 21 days, to guide you on your journey towards a greener, healthier and happier life.

Two’s a company – it’s always best to do the challenge with a friend or family member, so you can both keep each other energised and motivated all the way through!

Sign Me Up
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